Sustainable Homeware & Decor
Brand Identity
A Brand That Feels Like Home
Luna Home & Co.
Lunar Home needed a brand identity and digital presence as calming, beautiful, and thoughtful as their eco-conscious homewares.
Luna's Products
Lunar Home blends mindful design with earth-conscious materials — but their brand needed help reflecting that.
Blue Lagoon
Product Short Description
The Nest Set
Product Short Description
Mustard Drift
Product Short Description
Peach Island Sofa
Product Short Description
Minimal Living
Lunar Home blends mindful design with earth-conscious materials
Lunar Home was born out of a desire to create calm, intentional spaces with less waste and more meaning. They specialize in artisan-crafted decor and eco-friendly homewares designed for slow living. When they reached out, they had great products and passionate customers — but their visual identity, website, and social media didn’t reflect their values or stand out in a busy market.
Social Media Posts
For Lunar Home’s social media, we crafted a calm, cohesive feed that balances product promotion with lifestyle inspiration. Content pillars included: sustainability tips, behind-the-scenes production stories, slow living quotes, and user-generated content from real homes.
Our Approach
We began with brand strategy: defining Lunar Home’s core values, tone of voice, and ideal customer. From there, we created a refined visual identity that mirrored their design philosophy — soft, neutral, elevated. We curated custom product styling guidelines and created templates for both educational and aesthetic content across their socials.
